Many Speakers early on in their career focus on the content of the speech. They spend many hours researching, editing, revising and preparing their speeches.
The truth is that 55% of every speech is based on the body language of the speaker.
Their platform mechanics, gesturing and eye contact are all an important part of every presentation. The voice dynamics provides 38% of a speaker’s style. There should be a balance between volume, pitch, rate, confidence, melody and friendliness. The speaker should employ a minimum of 25 tonal varieties.
The content of a speech is 7%. If you doubt these statistics, think back to a recent presentation you watched. How much of the message can you remember or repeat?
Probably one or two points.
In this current computerized world, the attention span of an audience is drastically reduced. The speaker has to get his message across quickly and concisely.
Your presentational style has to incorporate the different learning styles of the audience. We all learn differently. No one style of learning is better than another.
We often will have a combination of learning styles with one being predominate. The speaker has to prepare their presentation to address each different learning style.
Audiences can learn through feeling. The emotional impact a speaker has on his audience can be transformational.
Audiences can learn through watching. The addition of a slide presentation can be a powerful learning tool.
Audiences learn through thinking. Experiential learning is an effective way to retain knowledge.
Audiences learn through doing. Activities that involve a hands on approach can influence and enhance learning.
A Speaker has an important role in designing and presenting speeches that stimulate the emotions, engage the mind, transform actions and help discover a new way of learning.
Written by Bette Elly Klimitz